Most people associate content marketing with online digital publishing. Its actual history, however, goes back more than 100 years. It is possible to produce content assets for any medium, both digital and traditional.
Content Marketing is a form of business marketing. It involves the creation and publishing of relevant, interesting and consistent content. The content created can be distributed across almost any publishing channel or platform.
Effective content can be produced for a wide variety of mediums. The choice of medium will depend upon the individual requirements of each business. It is best to consider this with the development of a content strategy.
Types of medium can include;
The purpose of content marketing is to promote interest in a business’s products or services. Whilst it can help in promoting a brand, it does not necessarily do so directly.
A strategic approach will gain you the most benefits. Know what your business goals are, both long-term and short-term. Know your target audiences.
Having a clear content marketing strategy can lead to;
All these depend upon delivering content that consumers want to view. Customers want content that benefits them in some way. When you deliver a high quality of content your customers will want to share it. This, in turn, increases your reach and readership.
So how do you do this?
The production of valuable content is central to most marketing strategies. Great content is the foundation upon which effective marketing campaigns rely.
Consider your business and marketing goals. Look at what platforms and mediums would be most effective in promoting your business. Once you have done this, consider your working budget.
Your available budget will need to be split between content creation and content publishing. From these, you can build a strategic marketing plan that will make the most of your existing funds.
Creating great content doesn’t need to be expensive, though sometimes you may want to splurge a little. The important factor is not the cost, but how profitable the results are.
Pay attention to the stories that are happening around you every day. Listen to your customers and hear what interests them.
Produce photography and video in order to create impact or leverage specific publishing platforms. While original photography is best, the careful use of stock images can help blog posts and social media.
There are a host of platforms where you can publish your content.
There are of course many more possibilities for publishing your content of course. You can investigate these during the development of your content strategy plan. The aim is to make the most of your budget. Choose platforms that speak directly to the type of audience you want to attract. In addition, this is how you will get the best returns.
Please contact us to learn more about content marketing or if you would like assistance with your marketing strategy. We are here to help.
Contact us now to discover how we can help your business.
Ben learned many of his lessons as a visual communicator in the dark, old days of film, but loves the opportunities and potential of applying his experience with the technologies that have emerged in the digital age. His breadth of knowledge and experience from web development to search and social allow him to lead his team in providing a holistic and comprehensive service to clients.
We offer professional marketing services that help businesses increase their visibility and engagement with potential customers. From marketing strategy through to content production and publishing, we can help your business achieve its goals.
We are a digital marketing company helping our customers achieve great results for their businesses.
Content Creative are a Full Service Marketing Agency dedicated to getting your business noticed by prospective customers. We develop and produce all forms of content for marketing use so that your business, people, products, and services receive the attention they deserve.