Project: Stonesmart

Let us show you how a Google Business page with content marketing can help your business.

business marketing for Stonesmart with visual content

Stonesmart are stone masons producing exquisite sandstone interiors, facades and features for properties around Sydney.

Stonesmart Google Business page for digital content marketing
Highlight local search visibility through quality photography and Google Business page
video timelapse created for content marketing
Timelapse videos created to display work in progress through to project completion

Brief: Content & Google Business

Stonesmart wanted Content Creative to produce visual marketing materials to highlight to style and quality of work they produce. Additionally they wished to increase their presence and visibility in standard and local search results, and Google Business page. 

Solution: Visual Asset Creation

The creation of high quality visual assets including photography and timelapse videos was a vital initial stage. The timelapse in particular allowed potential customers an insight into the depth of planning and the evolution of vision to completion for each project. Furthermore, professional photography was used to highlight the finished results for each of the projects. 

The use of professional photography in marketing consistently helps deliver more click-throughs and conversions than more amateur snaps. This was especially important when displaying such high-quality masonry work as produced by Stonesmart.

The use of these visual assets on website, Google Business page listing, and social media platforms was a key component in drawing attention to the business. Additionally the visibility of professional photography and videography allowed greater potential for visitor conversion.  

Results

Content Creative Agency setup a Google Business page for Stonesmart as well as producing both photographic, video, and written content. The business page promotes greater visibility in local search, as well as leading customers back to the main business website. These have been gaining a higher level of interaction than other similar businesses in the area.  

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