Project: Australian Flavours

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Photography, recipes, website design and social media for Australian Flavours

Australian Flavours Food Experience is a food blog focusing on multi-cultural foods and quality Australia produce. They required assistance across all elements of the project.

Australian Flavours blog article content writing
Editorial and written content developed and produced for the website and blog.
Social media promotional marketing of website
Social media including Instagram, Facebook and Google+ used to promote the site.
Youtube videography content production for social media
Video content produced for short website tutorials and social media content.

Brief: Conceptual & Social

Australian Flavours required conceptual and creative development, and marketing of website, content and brand. The goal was also to increase website search engine ranking.

Solution: Content & Marketing

Content Creative developed a new website for Australian Flavours with the goal of clean design and easy access to information. The initial website production was combined with the development of recipe and article concepts. All website content produced focused on utilising good SEO techniques.

The project continued with ongoing article research and writing, as well as visual content. The production of food photography and videos for posts and media usage was an important part of the content strategy. Content was promoted via multi-platform social media campaigns to build interest and drive viewers back to the website. 

Results

Since beginning the social media campaigns, the Australian Flavours website has risen considerably over the period of a year. For food blogs globally the site has risen in the search engine rankings from >1 millionth to 693rd. For food blogs in Australia it has increased from >500th to 31st position. Site unique visitors has doubled and the number of visitors viewing multiple pages has increased.

From The Client

“There never seems to be enough time for the day-to-day activities of running a business. Content Creative Agency have given us time back by helping with our content creation and website marketing, and we love the results. They are always thinking creatively but keeping in mind the technical aspects of any project.”

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